The University of Missouri’s logo, also referred to as a signature, is a lock-up of the stacked MU and the official wordmark. As our primary logo, it should be the default mark for print and electronic communications and promotional materials, but may be replaced by a unit signature when appropriate. No part of the logo may be recreated or altered.
All schools, colleges, offices, centers, institutes, programs and other units of the university with an academic, research or healthcare focus must use a University signature or approved unit signature and cannot create new or alternate logos. Unit signatures may not contain acronyms or abbreviations. Language such as Department of, Office of and Program will not be included in signatures, but may be used in copy to reference the unit. Unit signatures follow the same color variations, clear space and minimum size requirements as the primary University of Missouri signature.
To uphold the integrity of our signatures, there are specific guidelines to follow when using them including do’s and don’ts, multiple unit signature setups, clear space, minimum size, and color use. Please reach out to email@example.com with any questions.
Signature Do's & Don'ts
Examples of how not to use unit signatures in marketing, print, digital and promotional materials.
Only one signature is allowed on marketing materials or promotional items. To recognize more than one unit, use a multi-unit signature. This setup is created upon request by Licensing & Brand Management.
Clear space is the area around a signature where there can be no design elements, text, or illustrations.
An area equal to 1/3 the Stacked MU is required around all university and unit signatures, including vertical and horizontal versions.
Make sure that page trims and fold lines do not fall within the clear space.
As our logo gets smaller, legibility decreases. To ensure it is always readable, we have established a minimum size for marketing materials, merchandise and promotional materials. It is advisable to stay above the minimum size.
The minimum size of the horizontal University signature is:
1.6035 inches for print materials
204 pixels for web and digital materials
The minimum size of the vertical University signature is:
1.3536 inches for print materials
176 pixels for web and digital materials
To calculate the minimum size, measure the width of the Stacked MU. It should be:
.1875″ for print materials
24 pixels for web and digital materials
Access to Signatures
Print and screen-ready files of the University signature and unit signatures are available in Box. Unit signatures are created for free by Licensing & Brand Management. Please note, acronyms are not allowed in unit signatures.