Our brand has several graphic elements that work together to create a unique Mizzou style. These elements can be mixed and matched to create marketing materials tailored to your target audience. For design inspiration and examples, view our Brand Showcase.
Page Tears & Curls
A bold indicator that the world we live in can be messy, not all pieces fit together perfectly — and that’s OK.
Page tears and curls add an organic, hand-done quality to layouts. Use them to isolate type, anchor a design, or frame an image. Page tears with a curl element can be used to reveal text and images.
The highlight indicates important parts of our messaging. Use to call out certain pieces of information, set apart copy from a similarly colored background, or to add movement to a layout.
Highlights should be MU gold, black, or white.
Each plus represents what makes Mizzou great — individuals and ideas coming together in one place to share and grow. The plus background comes in a vector and organic version. Use as an overlay on solid color backgrounds and layered on top of images.
Vector Plus Pattern
Organic Plus Pattern
The texture signals that we are in the midst of doing work and aren’t quite finished. We still have more accomplishments, more miles and more firsts to add to our rich history. Apply the texture in MU Gold, black or white over solid color backgrounds and photos.
Add depth and interest to solid backgrounds by using this texture in your designs.
Dry Brush Set
We’re always on the move! Add dimension and movement to your designs by incorporating these textured brushes. Use as footers, overlays, image containers, and as a text highlight. Like a paint stroke on a canvas, these brushes have layers of opacity, with lots of bristle texture.
A conceptual representation of multiple points of view coming together and being in the midst of what matters. We have two versions of the asterisk to help meld with your design. One is a clean-cut vector and the other organic. Use only one version per design to call attention to text or as a super graphic. Only use the 1-color variations shown below.
The custom ‘O’ has been placed in the vector wordmarks: Mizzou,
Show Me, and Seek. Solve. Show. These vectors may be used in your marketing materials and designs. The custom ‘O’ may be used in headlines set in Graphik (all caps) when only one ‘O’ is present in the headline copy.
Our campus is full of iconic and unique architectural elements connecting our present to our past and current students to alumni.
Use these vectors at varied opacities over images and solid backgrounds to create visual interest.