Stationery Policy
Official stationery should be used by all units, including schools, colleges, offices, programs, labs, institutes and centers. Using branded stationery ensures our audiences recognize official communications. The official stationery set includes letterhead, e-letterhead, business cards, envelopes and email signatures. No part of any item may be recreated.
Ordering Business Cards, Letterhead, E-Letterhead and Envelopes
All stationery must be ordered through the Printing Services Storefront hosted by Modern Litho. Do not recreate any part of the official stationery set or order from another vendor.
Jump to:
Business Cards | Letterhead & E-Letterhead | Envelopes | Return Address
Business Cards
Business cards are an important part of our visual identity and indicate your official affiliation with Mizzou. We offer both single-sided and double-sided formats. A double-sided card is ideal for faculty and staff who serve dual roles on campus.
Custom Back
Custom content on the back of a double-sided card must be approved and laid out by identity@missouri.edu. Typical approved content includes, but is not limited to, additional department information, call to action or QR code. A custom back does not include images, logos or additional colors.
Content Guidelines
Minimum content requirements include your name, title, address (unit name and street address), a phone number and university email address. Required content is marked with an “*”.
External website URLs, non-MU addresses or emails are not allowed. Additional logos, including social media, are not allowed. There are exceptions for MU Health Care with approval by identity@missouri.edu.
| Content | Description | Example |
|---|---|---|
| Name* | Include first and last name. | Truman Tiger |
| Degree Abbreviations | Abbreviations should follow the MU Style Guide. | BA, BFA |
| Title* | Your title should indicate your relationship to the university. If you have dual roles that cannot be accounted for in the space allowed, you will need a two-sided card. Titles may be altered for clarity or to remove repeated words. | |
| Address Block* | The address should begin with the name of your unit. A division name may be included when applicable. The second line must include the street address. | Licensing and Brand Management 123 Tiger Dr., Columbia, MO 65211 |
| Phone and Fax* | You may include phone, cell or fax numbers using figures and hyphens. | 555-555-5555 |
| Email* | Only official university email addresses should be used. | yourname@missouri.edu, yourname@health.missouri.edu, yourname@mail.missouri.edu |
| Website* | Use only official university websites. URLs may not include “http://”. Only include “www.” if excluding it results in a “Page not found” error. | engineering.missouri.edu, coas.missouri.edu |
| Social Media | Social media accounts listed on business cards must meet the guidelines for social media. Personal accounts may not be included. Facebook: use page name X: use account handle preceded by an “@” LinkedIn: use customized share handle preceded by /in/ YouTube: use page name Instagram: use page name | FACEBOOK mizzou X @mizzou LinkedIn /in/yourname123 YOUTUBE TheMizzouTube INSTAGRAM mizzou |
Letterhead and E-Letterhead
Letterhead should be applicable for use throughout an entire school, college, unit or division and not personalized to an individual. This policy minimizes waste and prevents redundancy; letterhead is automatically personalized with the sender’s signature in the body content. Student organizations may not use MU letterhead.
Content Guidelines
Minimum content requirements include unit name, address, phone number and website URL.
| Content | Description | Example |
|---|---|---|
| Logo* | Only the University of Missouri logo may appear on official stationery. Do not add additional logos, including social media icons. | |
| Unit Name* | An official university unit name is required and may take up to two lines. | Licensing and Brand Management |
| Division Name | A division name may be included, if applicable, on a separate line. | Marketing and Communications |
| Address Block* | The address should begin with the name of your unit. A division name may be included when applicable. The second line must include the street address. | 123 Truman Trail Columbia, MO 65211 |
| Phone and Fax* | You may include phone, cell or fax numbers using figures and hyphens. | 555-555-5555 |
| Email* | Only official university email addresses should be used. | yourname@missouri.edu, yourname@health.missouri.edu, yourname@mail.missouri.edu |
| Website* | Use only official university websites. URLs may not include “http://”. Only include “www.” if excluding it results in a “Page not found” error. | engineering.missouri.edu, coas.missouri.edu |
| Social Media | Social media accounts listed on business cards must meet the guidelines for social media. Personal accounts may not be included. Facebook: use page name X: use account handle preceded by an “@” LinkedIn: use customized share handle preceded by /in/ YouTube: use page name Instagram: use page name | FACEBOOK mizzou X @mizzou LinkedIn /in/yourname123 YOUTUBE TheMizzouTube INSTAGRAM mizzou |
Envelopes
Envelopes should follow these guidelines and be printed through the Printing Services Storefront hosted by Modern Litho.
Content Guidelines
Minimum content requirements include unit name and address, indicated with a “*”.
| Content | Description | Example |
|---|---|---|
| Logo* | Only the University of Missouri logo may appear on official stationery. | |
| Unit Name* | An official unit name is required and may take up to two lines. | Licensing and Brand Management |
| Division Name | A division name may be included on a separate line. | |
| Address Block* | The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line. | 123 Truman Trail Columbia, MO 65211 |
| Endorsement | Limited to one (1) line. | Address Service Requested |
Return Address
When there is an opportunity to include a return address, follow these guidelines to ensure they meet identity standards.
Content
Minimum content requirements include unit name and address.
| Content | Description | Example |
|---|---|---|
| Logo* | Only the University of Missouri logo may appear on official stationery. | |
| Unit, Division or Program Name* | An official unit name is required. | Licensing and Brand Management |
| Address Block* | The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line. | 123 Truman Trail Columbia, MO 65211 |
Custom Envelope Exceptions
Special event marketing campaigns may create custom envelopes. Designs must follow all identity and brand standards.
Custom envelopes must be printed through the Printing Services Storefront hosted by Modern Litho.