Get to Know
Mizzou's brand & identity
As the University of Missouri competes for students, funding and donations, the strength of our brand is increasingly important. Crafting your marketing, messaging and graphics using the Mizzou brand ensures our voice is both united and impactful — giving students, faculty, staff, alumni, corporate partners and the general public something to think, feel and respond to anytime there’s talk of Mizzou. This website is here to help our campus community understand the Mizzou brand and provide guidelines, resources and tools to assist in the creation of on-brand content.
Find guidelines for Mizzou’s stationary policy, including business cards.
Are you ordering apparel, merchandise or promotional items? These guidelines are for you.
Guidelines for on-campus photography and photo releases. Find photography for your marketing projects.
Learn more about Mizzou’s guidelines for social media accounts.
Find the color builds for MU gold, black, and secondary colors to make sure your designs meet identity guidelines.
Logos & Marks
Learn more about Mizzou’s signatures, approved color variations, minimum size, and clear space requirements.
Learn more about the visual graphics that support the Mizzou brand messaging.
Quickly find all recent updates and new guidelines pertaining to the Mizzou identity and brand.
Not sure about something? We’re here to help!