Our Brand

We’re in the midst of what matters

Mizzou is where hands-on experience catapults careers and the opportunity to collaborate inevitably leads to something greater. As the foundation of the University of Missouri brand, this mind-set becomes the starting point for every story we tell. Giving students, faculty, alumni, corporations, peers and outside observers something to think, feel and respond to anytime there’s talk of Mizzou.

Beyond a design element or font choice, our brand reflects who we are and what we stand for. It is up to all of us, from every corner of the University, to be good stewards of our brand—living it out every day, in everything we say, do and create.

These guidelines and tools should be used to create on-brand designs, communication, and digital media. If you have any questions, please email identity@missouri.edu

Download the Mizzou Style Guide (updated May 2019)

Download Brand Assets & Elements

Recent updates and additions

5/14/2019: Mizzou Style Guide updated. Changes include rich black formula, campus photography storage in MerlinOne, name tag and badge guidelines.

4/11/2019: Guidelines for university name tags and badges are available for campus use.