We’re in the midst of what matters

Mizzou is where hands-on experience catapults careers and the opportunity to collaborate inevitably leads to something greater. As the foundation of the University of Missouri brand, this mind-set becomes the starting point for every story we tell. Giving students, faculty, alumni, corporations, peers and outside observers something to think, feel and respond to anytime there’s talk of Mizzou.

Beyond a design element or font choice, our brand reflects who we are and what we stand for. It is up to all of us, from every corner of the University, to be good stewards of our brand—living it out every day, in everything we say, do and create.

These guidelines and tools should be used to create on-brand designs, communication, and digital media. If you have any questions, please email identity@missouri.edu

Download the Mizzou Style Guide (updated July 2019)

Download Brand Assets & Elements

Recent updates and additions

07/24/2020: Updated Photo and Video Release form available as printable PDF or online form*.
*When using the online form, please provide recipients with the name and email address of the person in your unit responsible for receiving the completed release.

06/01/2020: SUBMIT YOUR BRAND WAGON NOMINATIONS! You and your teams have been working hard to create eye-catching and informational marketing materials using the Mizzou brand. Let us celebrate your creativity and attention to detail by submitting your work to the Mizzou Brand Wagon. Submissions for this round will be open from Monday, June 1st through Friday, June 12th.

05/15/2020: Self-filming guidelines and Self-filming Production Guide are now available.

03/27/2020: Introducing branded virtual backgrounds for Zoom. 

03/20/2020: Building Closure Signage: WORD | PDF

02/12/2020: Identity Guidelines and assets released for NextGen Precision Health Institute.

11/22/2019: Guidelines for student organization name badges are now available. Learn more.

11/20/2019: Our first Brand Wagon winners have been announced! Learn more.

11/12/2019: Sign up for our email newsletter! Quarterly email updates about Mizzou’s identity standards, brand guidelines, licensing guidelines, and campus resources. In the event of major changes/updates, an email will be sent at the time of implementation. You may opt-out at any time.

10/01/2019: HOP ON THE BRAND WAGON! Nominations are open now through the end of October. The first recipients will be announced in November. To learn more and submit a nomination, click here.

7/24/2019: Guidelines for creating and using anniversary marks are now available. Vector templates can be found in the Box.

5/14/2019: Mizzou Style Guide updated. Changes include rich black formula, campus photography storage in MerlinOne, name tag and badge guidelines.

4/11/2019: Guidelines for university name tags and badges are available for campus use. An online order form is available here.