Our Brand
We’re in the midst of what matters
We’re perfectly at home in a state that’s pronounced two different ways. Here among small towns and thriving cities serving all walks of life. This is where opposite ideas attract incredible opportunity. Where grand challenges are solved around columns of strength. Where rigorous study meets the real world. Mizzou thrives in the spaces among what’s already been established. Because that’s where you’ll find what’s never existed before.
Mizzou is where hands-on experience catapults careers and the opportunity to collaborate inevitably leads to something greater. As the foundation of the University of Missouri brand, this mind-set becomes the starting point for every story we tell. Giving students, faculty, alumni, corporations, peers and outside observers something to think, feel and respond to anytime there’s talk of Mizzou.
Beyond a design element or font choice, our brand reflects who we are and what we stand for. It is up to all of us, from every corner of the University, to be good stewards of our brand—living it out every day, in everything we say, do and create.
These guidelines and tools should be used to create on-brand designs, communication, and digital media. If you have any questions, please email identity@missouri.edu