Get to Know

Mizzou's brand & identity


As the University of Missouri competes for students, funding and donations, the strength of our brand is increasingly important. Crafting your marketing, messaging and graphics using the Mizzou brand ensures our voice is both united and impactful — giving students, faculty, staff, alumni, corporate partners and the general public something to think, feel and respond to anytime there’s talk of Mizzou. This website is here to help our campus community understand the Mizzou brand and provide guidelines, resources and tools to assist in the creation of on-brand content.


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Business Cards

Find guidelines for Mizzou’s stationary policy, including business cards.

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Promotional Items

Are you ordering apparel, merchandise or promotional items? These guidelines are for you.

Photo of Jesse Hall with six students walking in grass on a cloudy day.


Guidelines for on-campus photography and photo releases. Find photography for your marketing projects.

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Social Media

Learn more about Mizzou’s guidelines for social media accounts.

MU gold and black above secondary colors

Brand Colors

Find the color builds for MU gold, black, and secondary colors to make sure your designs meet identity guidelines.

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Logos & Marks

Learn more about Mizzou’s signatures, approved color variations, minimum size, and clear space requirements.

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Brand Graphics

Learn more about the visual graphics that support the Mizzou brand messaging.

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Recent Updates

Quickly find all recent updates and new guidelines pertaining to the Mizzou identity and brand.

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Not sure about something? We’re here to help!

Getting Started Toolkits

NextGen Assets

Guidelines and assets for those involved in creating on-brand designs, communication, and digital media for NextGen Precision Health.

NextGen Toolkit