Welcome!

As the University of Missouri competes for students, funding and donations, the strength of our brand is increasingly important. Crafting your marketing, messaging and graphics using the Mizzou brand ensures our voice is both united and impactful — giving students, faculty, staff, alumni, corporate partners and the general public something to think, feel and respond to anytime there’s talk of Mizzou. This website is here to help our campus community understand the Mizzou brand and provide guidelines, resources and tools to assist in the creation of on-brand content.

Business Cards

Find guidelines for Mizzou's stationary policy, including business cards.

Business Card Guidelines

Promotional Items

Are you ordering apparel, merchandise or promotional items? These guidelines are for you.

Promotional Guidelines

Photography

Guidelines for on-campus photography and photo releases. Find photography for your marketing projects.

Photography Guidelines