Brand Color Guidelines
Our primary colors, MU Gold and Tiger Paw Black, unify our materials and uphold the Mizzou brand. The neutral and accent color palettes complement the primary colors, but may not be used in place of them.
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Print, Digital and Website Use | Primary Colors | Neutral Colors | Accent Colors | Accessible Color Combinations
Print, Digital and Website Use
All materials should be easily identifiable as Mizzou at a glance. Designers and approved third-part vendors must follow these guidelines to meet both brand and accessibility requirements.
Primary Colors and Tints
- The primary colors and tints should make up at least 70% of the color used in a design.
Neutral Colors
- The neutral colors should make up no more than 25% of the color used in a design.
Accent Colors
- Accent colors may be used for icons and to call out special information like alerts. Use of these colors should make up no more than 5% of color used in a design.
Choosing a Color Build
- If your project will be printed, use the CMYK color build.
- If your project will be viewed on a screen, use the RGB or HEX values.
Primary Colors
All materials should be easily identifiable as Mizzou. Use of the primary colors and tints should be at least 70% of the color used in the design.
Tiger Paw Black
Digital
HEX: #000000
RGB: 0, 0, 0
Print
CMYK: 35/24/24/100
If using a single ink, use 100K.
MU Gold
Digital
HEX: #FDB719
RGB: 253, 183, 25
Print
CMYK: 0/31/99/0
Pantone: 124 C
Black Tint 1
Digital
HEX: #333333
RGB: 51, 51, 51
Print
CMYK: 69/63/62/58
Black Tint 2
Digital
HEX: #989898
RGB: 152, 152, 152
Print
CMYK: 43/35/35/1
Black Tint 3
Digital
HEX: #D4D4D4
RGB: 212, 212, 212
Print
CMYK: 16/12/13/0
Gold Tint 1
Digital
HEX: #FFD17D
RGB: 255, 209, 125
Print
CMYK: 0/18/59/0
Gold Tint 2
Digital
HEX: #FFDFA5
RGB: 255, 223, 165
Print
CMYK: 0/12/39/0
Gold Tint 3
Digital
HEX: #FFEDCF
RGB: 255, 237, 207
Print
CMYK: 0/6/19/0
Metallic Inks and Foils
Use Pantone® 10123 C (a premium metallic) or 871 C. When using metallic foils, use the closest available match to MU Gold.
Neutral Colors
The neutral color palette may be used to broaden the use of color in a design. Use of these colors should be no more than 25% of a design.
Bluff
Digital
HEX: #453D3F
RGB: 69, 61, 63
Print
CMYK: 64/64/58/48
Pantone: 412 C
Limestone
Digital
HEX: #D4D4D4
RGB: 212, 212, 212
Print
CMYK: 16/12/13/0
Pantone: 427 C
Burr Oak
Digital
HEX: #7F4A0F
RGB: 127, 74, 15
Print
CMYK: 35/68/100/33
Pantone: 7574 C
Accent Colors
Accent colors may be used in small areas, but never as a full flood. Use of these colors should be no more than 5% of a design.
The accent color palette may be used in addition to the primary and neutral colors for data visualization.
Slate
Digital
HEX: #4A596E
RGB: 74, 89, 110
Print
CMYK: 75/60/40/20
Pantone: 7545 C
Mulberry
Digital
HEX: #6E0026
RGB: 110, 0, 38
Print
CMYK: 34/100/72/46
Pantone: 7426 C
Mulberry (Shade)
Digital
HEX: #370013
RGB: 55, 0, 19
Print
CMYK: 55/81/63/75
Pantone: None
Sunrise
Digital
HEX: #EF553F
RGB: 239, 85, 63
Print
CMYK: : 0/82/80/0
Pantone: Warm Red C
Sunrise (Shade)
Digital
HEX: #993429
RGB: : 153, 52, 41
Print
CMYK: 26/89/91/23
Pantone: None
Sunrise (Tint)
Digital
HEX: #F2715F
RGB: 242, 113, 95
Print
CMYK: 0/70/61/0
Pantone: None
Botanic
Digital
HEX: #008486
RGB: 0, 132, 134
Print
CMYK: 86/30/47/6
Pantone: 322 C
Botanic (Shade)
Digital
HEX: #004243
RGB: 0, 66, 67
Print
CMYK: 92/54/61/46
Pantone: None
Botanic (Tint)
Digital
HEX: #99CECF
RGB: 153, 206, 207
Print
CMYK: 39/4/19/0
Pantone: None
Accessible Color Combinations
The text and background combinations shown here meet both brand guidelines and accessibility guidelines for both print and digital materials. Do not use other combinations. Use of the neutral and accent colors must stay at or below the recommended percentages.
Primary Colors and Tints
Gold text on black background.
Text: MU Gold, #FDB719
Background: Black, #000000
AAA: 11.96:1
White text on black background.
Text: White, #FFFFFF
Background: Black, #000000
AAA: 21:1
White text on black tint 1 background.
Text: White, #FFFFFF
Background: Black Tint 1, #333333
AAA: 12.63:1
Black text on white background.
Text: Black, #000000
Background: White, #FFFFFF
AAA: 12.63:1
Black text on gold background.
Text: Black, #000000
Background: MU Gold, #FDB719
AAA: 11.96:1
Black text on gold tint 1 background.
Text: Black, #000000
Background: Gold Tint 1, #FFD17D
AAA: 14.67:1
Black text on gold tint 2 background.
Text: Black, #000000
Background: Gold Tint 2, #FFDFA5
AAA: 16.35:1
Black text on gold tint 3 background
Text: Black, #000000
Background: Gold Tint 3, #FFEDCF
AAA: 18.27:1
Neutral and Accent Colors
White text on Bluff background.
Text: White, #FFFFFF
Background: Bluff, #453D3F
AAA: 10.54:1
Black text on Limestone background.
Text: Black, #000000
Background: Limestone, #D4D4D4
AAA: 14.17:1
White text on Burr Oak background.
Text: White, #FFFFFF
Background: Bur Oak, #7F4A0F
AAA: 7.27:1
White text on Mulberry background.
Text: White, #000000
Background: Mulberry, #6E0026
AAA: 12.42:1
Mulberry text on white background.
Text: Mulberry, #6E0026
Background: White, #000000
AAA: 12.42:1
Black text on Sunrise tint background.
Text: Black, #000000
Background: Sunrise Tint, #F2715F
AAA: 7.3:1
White text on Botanic shade background.
Text: White, # FFFFFF
Background: Botanic Shade, #004243
AAA: 11.29:1
Black text on Botanic tint background.
Text: Black, #000000
Background: Botanic Tint, #99CECF
AAA: 12.08:1
Reminder about MU Gold
MU Gold is not accessible as a text or icon color on white backgrounds. It is also not accessible as a background color for white text or icons.
Do not use these color combinations on printed materials, digital materials or websites. Refer to the combinations below for approved MU Gold uses.
