To uphold the integrity of our signatures, follow all usage guidelines including the do’s and don’ts, clear space, minimum size, color use and multi-unit signature setups. If you are unsure if your use of a signature meets guidelines, reach out to identity@missouri.edu for guidance.
Acronyms
Signatures do not include acronyms. The full unit name must be included in the signature. Acronyms may be used on second reference in copy.
Alterations
Signatures may not be altered or recreated. This includes resizing any part of the signature, using a different font or adding text and graphics. Do not create your own signature. Only the official signature provided by Licensing & Brand Management may be used.
Backgrounds
Do not place a signature over a photo or busy background.
Color
Do not invert the colors of the Stacked MU or recolor the signature. When using the 1-color signature, remember that the “MU” should always be lighter than the shield.
Distortion
Do not stretch or distort the signature in any way.
Effects
Do not add effects to a signature. This includes, but is not limited to, drop shadows, bevels, embossing, outlines, and inner or outer glows.
Multiple Signatures
Do not use multiple signatures on any material. Instead, we use a multi-unit signature. Reach out to reach out to identity@missouri.edu to request this setup.
Orientation
Signatures should not be rotated or angled unnaturally. Ensure the signature is always oriented in a way that is visually natural to the viewer on both digital and print materials.
