Brand Fonts
Typography is a powerful part of the Mizzou brand. It enhances our visual messaging and makes an impact on every print and digital communication we put out. If you have any questions about the use of typography in your design, contact identity@missouri.edu.
Primary Sans-Serif
Graphik Condensed Black is a modern sans-serif that evokes a solid foundation and a confident attitude.
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Suggested Uses
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Avoid
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Primary Serif
Clarendon is a classic slab serif that emits feelings of heritage and expertise. Its multiple weights make it usable across many applications and platforms.
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Suggested Uses
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Avoid
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Secondary Sans-Serif
Gotham is our secondary sans-serif font, and a workhorse in text-heavy marketing.
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Suggested Uses
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Avoid
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Website Fonts
Approved fonts for University of Missouri websites are:
- Graphik Condensed Black
- Clarendon URW
- Open Sans
Please reach out to identity@missouri.edu to request web fonts.
Can I still use Janson?
Janson is reserved for University signatures and stationery items. It should no longer be used in any other capacity.