Guidelines for

Business Cards & Letterhead

 

University Stationery Policy

Official university stationery should be used by all units focused on academics or research, including schools, colleges, offices, programs, labs, institutes and centers. Using branded stationery ensures our audiences recognize official communications. Our official stationery set includes letterhead (and e-letterhead), business cards, envelopes and email signatures. No part of any item may be recreated.

Printing Services
All stationery must be printed through Printing Services. A small fee is charged for e-letterhead templates, which are made by Printing Services to adhere to our guidelines and ADA compliance. Do not recreate any part of the official stationery set (business cards, letterhead, e-letterhead, envelopes).

Jump to:
Business Cards | Letterhead & e-Letterhead
Envelopes | Return Address Labels

 

Business Cards

Business cards are an important part of our visual identity and indicate your official affiliation with Mizzou. We offer both single-sided and double-sided formats. A double-sided card is ideal for faculty and staff who serve dual roles on campus.

The information on the back of a double-sided card must be approved by identity@missouri.edu.

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Content Guidelines

Minimum content requirements include your name, title, address (unit name and street address), a phone number and university email address. Required content is marked with an “*”.

External website URLs, non-MU addresses or emails are not allowed. Additional logos, including social media, are not allowed. Exceptions for MU Health with approval by identity@missouri.edu.

Name*
Include first and last name.

Degree Abbreviations
Abbreviations should follow the MU Style Guide.

Title*
Your title should indicate your relationship to the university. If you have dual roles that cannot be accounted for in the space allowed, you will need a two-sided card. Titles may be altered for clarity or to remove repeated words.

Address block*
The address should begin with the name of your unit. A division name may be included when applicable. The second line must include the street address.

Licensing & Brand Management
123 Tiger Trail, Suite 200, Columbia, MO 65211

Phone & Fax Numbers*
You may include phone, cell or fax numbers using figures and hyphens.
555-555-5555

Email*
Only official university email addresses should be used.
yourname@missouri.edu, yourname@health.missouri.edu, yourname@mail.missouri.edu

Website*
Only official university websites may be used. External URLs are not allowed. Websites URLs may not include “http://”. They should not include “www” unless excluding it results in a “Page not found” error.

ps.missouri.edu, hes.missouri.edu, coas.missouri.edu
www.ps.missouri.edu, http://www.google.com, www.linkedin.com

Social Media
Social media accounts listed on business cards must meet the guidelines for social media. No social media graphics or icons are allowed on business cards. Personal accounts should not be used.

Facebook – use page name, not a URL
FACEBOOK mizzou
Twitter – use account handle preceded by an “@”, not a URL
TWITTER @mizzou
LinkedIn – use your customized share handle preceded by /in/, not a URL
LinkedIn /in/yourname123
YouTube – use page name, not URL
YOUTUBE TheMizzouTube
Instagram – use page name, not a URL
INSTAGRAM mizzou

 

Letterhead and E-Letterhead

Letterhead should be applicable for use throughout an entire school, college, unit or division and not personalized to an individual. This policy minimizes waste and prevents redundancy; letterhead is automatically personalized with the sender’s signature in the body content. Student organizations may not use MU letterhead.

Order Letterhead
A small fee is charged for e-letterhead templates that adhere to all guidelines and maintain ADA compliance.

Graphic showing the setup for University of Missouri letterhead and e-letterhead.

Content Guidelines
Minimum content requirements include unit name, address, phone number and website URL.

Logo*
Only the University of Missouri logo may appear on official stationery. Do not add additional logos, including social media icons.

Unit Name*
An official university unit name is required and may take up to two lines. A division name may be included, if applicable, on a separate line.

Address Block*
The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line.

123 Truman Trail
Columbia, MO 65211

Phone & Fax Numbers*
You may include phone and/or fax numbers using figures and hyphens.
555-555-5555

Email
Email addresses should be generic for the unit, not belonging to a specific person.

Website*
Only official university websites may be used. External URLs are not allowed. Websites URLs may not include “http://”. They should not include “www” unless excluding it results in a “Page not found” error.

ps.missouri.edu, hes.missouri.edu, coas.missouri.edu
www.ps.missouri.edu, http://www.google.com, www.linkedin.com

Social Media
Social media accounts included on letterhead must meet the guidelines for social media. No social media graphics or icons are allowed on letterhead. Personal accounts should not be used.

Facebook – use page name, not a URL
FACEBOOK mizzou
Twitter – use account handle preceded by an “@”, not a URL
TWITTER @mizzou
LinkedIn – use your customized share handle preceded by /in/, not a URL
LinkedIn /in/yourname123
YouTube – use page name, not URL
YOUTUBE TheMizzouTube
Instagram – use page name, not a URL
INSTAGRAM mizzou

Envelopes

Envelopes for official correspondence should follow these guidelines and be printed by Printing Services.

Order Envelopes

Graphic showing setup for University of Missouri envelopes.

Content Guidelines
Minimum content requirements include unit name and address, indicated with a “*”.

Unit Name*
An official university unit name is required and may take up to two lines.

Division Name
A division name may be included, if applicable.

Address Block*
The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line.

123 Truman Trail
Columbia, MO 65211

Endorsement
Limited to one (1) line.
(Ex: Address Service Requested)

Return Address Labels

When there is an opportunity to brand return address labels, please follow these guidelines to ensure they meet identity standards and print through MU Printing Services.

Order Labels

Graphic example of University of Missouri return envelope setup.

Content
Minimum content requirements include unit name and address.

Unit, Division, or Program Name*
An official university unit, division or program name is required.

Address Block*
The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line.

123 Truman Trail
Columbia, MO 65211

Custom Envelope Exceptions

Special event marketing campaigns may create custom envelopes. All designs must follow identity and brand standards.

Custom envelopes must be printed through Printing Services.