Limited Use

Limited Use Signatures & Logos

The Mizzou signature, Stacked MU, and UM System Seal are limited use marks and must be approved prior to use. Request approval by emailing identity@missouri.edu.

Jump to: Mizzou Signature | Stacked MU | UM System Seal

 

Mizzou Signatures

The University of Missouri is fondly known as Mizzou. However, the use of the Mizzou signature is limited to the Columbia campus and cannot be used for academic or operational unit signatures. Because of these requirements, the Mizzou signature file are not available in Box and should be requested from identity@missouri.edu. No part of these signatures may be recreated or altered.

Mizzou signatures follow the same approved color variations, minimum size, and clear space guidelines as the primary signatures.

Mizzou Signature A

Limited use Mizzou signatures with black shield and gold stacked "MU" next to black text "Mizzou" above "University of Missouri" in vertical and horizontal layouts.

Mizzou Signature B

Use of Mizzou Signature B requires the words “University of Missouri” to be present in the marketing copy of the design.

Limited use Mizzou signatures with black shield and gold stacked "MU" next to black text "Mizzou" in vertical and horizontal layouts.

 

Stacked MU

Campus entities may not use the stacked MU mark as Mizzou’s identifying logo on marketing, apparel, merchandise and promotional items. The full university signature or a unit signature should be used. To request an exemption, please email identity@missouri.edu.

No part of this logo may be recreated or altered.

Approved Color Variations

The stacked MU may be printed only in the colors shown below. The full-color version should be used unless the entire print job is a single color.

Full-Color Variations

Stacked MU logo consisting of a white outline, black shield, and gold "MU" on different color backgrounds to show approved color variations.

1-Color Variations

One-color stacked MU logo consisting of an outline, black shield, and "MU" on different color backgrounds to show approved color variations.

Stacked MU Outline

When the logo is placed on a colored background, it must have a white outline proportionate to the logo size. The outline should never be smaller than 0.75pt or 1 pixel.

Four stacked MU's on different color backgrounds with different sizes of white outline around the black shield showing proper outline size.

Clear Space

Maintain a clear space equal to 1/3 of the width of the stacked MU. Do not place design elements, text or illustrations within the clear space. Make sure that page trims and fold lines do not fall within the clear space.

Red boxes show 1/3 the Stacked MU graphic which consists of a black shield and gold stacked "MU". The red boxes are then shown in each corner of the Stacked MU to indicate clear space around the graphic.

Minimum Width

As our logo gets smaller, legibility decreases. To ensure readability, the stacked MU should be at or above the minimum width on all marketing materials, websites, merchandise and promotional materials. Minimum width: .1875″ wide (print) and 24 pixels (web)

Stacked MU with black shield and gold "MU" at varying sizes to show minimum size. Gray text says "Minimum size = .1875" (print) and 24 pixels (web)"

Dos and Don’ts

  • Do not reverse the Stacked MU colors. The “MU” should always be lighter than the shield.
  • Do not recreate, recolor, rotate, stretch or otherwise alter the Stacked MU.
  • Do not fill the shield with an image, texture or pattern.
  • Do not add a drop shadow, reflections, or other effects to the Stacked MU.
  • Do not place graphics or text on top of the Stacked MU or use it as a watermark.
  • Do not encase the Stacked MU in another shape.

Examples of how not to use the Stacked MU.

 

UM Seal

The official seal of the University of Missouri is the only symbol of the University of Missouri System. The seal is used by administrative offices of the UM System and UM Board of Curators. The seal is also used by Mizzou for graduations, merchandise and promotional items.

Students and student organizations are not allowed to use the UM Seal on apparel, merchandise and promotional items.

To request permission to use the seal, email identity@missouri.edu.

Two versions of the University of Missouri System Seal, full color and detail and simple outline.