Everything you need for

Employee Branding

Welcome to Mizzou. We’re so glad you’re here!

Mizzou’s brand and core values aren’t just a fancy marketing strategy, they are upheld, supported and enhanced by each and every one of us. Our faculty, staff and students come together to make Mizzou more than an institution — we create a thriving community of helpers, visionaries, doers and dreamers. We seek. We solve. We show. And we’re excited to have you join us.

This toolkit will guide you through employee branding — including name badges and business cards — and provide resources and templates to help you learn and incorporate the Mizzou brand at every step.

If you have any questions, Licensing & Brand Management is here to help! Please email identity@missouri.edu.

Our Story

We're in the midst of what matters

Mizzou is where hands-on experience catapults careers, and the opportunity to collaborate leads to something greater. This is where you’ll find passionate, dedicated leaders joining together to tackle the world’s most pressing problems.

As the foundation of the University of Missouri brand, this mindset becomes the starting point for every story we tell and supports our brand narrative. 

What is a Brand Narrative?

The narrative is the core of the University of Missouri story. It is used to guide our voice, support core messages, and supply us with words and phrases we can use to build communications that reach and inspire our internal and external audiences.

Narrative & Key Messaging
Drone photo of Jesse Hall

Customize Your Space

Branded Flyers


Whether you are learning about Mizzou or want an inspirational reminder of our core values, these condensed 8.5 x 11 flyers are a great addition to your office or cubicle space.

Download & Print Flyers

Customize Your Space

Core Value Posters

Our core values drive each and every tiger to be their best self. Outfit your area with the full set or pick the values that mean the most to you!

These are available as 5 x 7, 8.5 x 11, and 18 x 24. 

Download & Print Posters
Four posters representing the University of Missouri core values: respect, responsibility, discovery, excellence

Customize Your Space

Brand Inspiration Posters

These phrases have been pulled from our brand messaging to inspire you.

Mizzou is…
In the midst of what matters, fueling what’s possible
Where people meet possibilities, and ideas become opportunities
Where challenges are solved, on columns of strength
Where collaboration leads, to something greater

These are available as 5 x 7, 8.5 x 11, and 18 x 24. 

Download & Print Posters

Who are we?

Licensing & Brand Management

Questions? We have answers! From policies to guidelines to marketing assets to apparel and promotional item orders — we are here to help you learn and use the Mizzou brand and identity easily and efficiently. Start your Mizzou journey by scheduling a 30-minute virtual training session covering the most essential parts of our brand and identity.

Schedule Brand Training
Photo of bronze tiger statue wearing a graduation cap.

Stay up-to-date

Sign up for our email newsletter! Once a semester email updates about Mizzou’s identity standards, brand guidelines, licensing guidelines, and campus resources. In the event of major changes/updates, an email will be sent at the time of implementation. You may opt-out at any time.