About Our Brand

What is the Mizzou brand and identity?

The Mizzou brand consists of two important and essential parts — STRATEGIC MESSAGING and VISUAL DESIGN. Crafting your marketing copy and messaging using the Mizzou brand makes sure our voice is both united and impactful — giving students, faculty, staff, alumni, corporate partners and the general public something to think, feel and respond to anytime there’s talk of Mizzou.

The visual design creates a recognizable delivery system for our strategic messaging and includes logos, marks, colors, fonts, and graphics which work together to support and uphold our brand messaging. 

Why is this important?

When the Mizzou identity is used, we build recognition and trust in our marketing.

And with a strong brand behind us, we shape the way people perceive the University of Missouri.