Guidelines for

Student Organization Logos

Guidelines for Ordering Apparel

 

Student organizations, including fraternities and sororities, are a vital part of Mizzou’s brand ecosystem. Showcase your unique organization by developing your own logos, while operating within the brand and identity standards of the university. If you have any questions, we are happy to help! Email identity@missouri.edu.

 

Logo Guidelines

Student organizations are encouraged to create their own logos and visual identity within the following guidelines:

  • Student chapters of national organizations may use the logo of the parent organization and should make sure to follow corresponding identity standards.
  • Do not incorporate any of Mizzou’s protected marks into your logo.
  • The university’s name (e.g. “University of Missouri,” “Mizzou,” “MU,” etc.) may be included in the logo only when it is part of your official organization name as registered in MU Engage.
  • Do not infringe on copyrighted logos and artwork from other brands and organizations.

Examples of student organization logos that violate Mizzou's guidelines including incorporating Mizzou marks and infringing on other brand logos.

 

Colors

Student Organizations may use any colors for their visual identity and logos. If a gold color is chosen, please use the official MU gold.

 

Business Cards, Letterhead & Envelopes

Student organizations are not permitted to use the official University of Missouri stationery but may create their own unique stationery. Stationery designs may not include any of the university’s protected marks (including but not limited to, the stacked MU, Truman the Tiger, Tiger head marks, and UM System seal).