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Brand & Identity

OUR BRAND

About Our Brand
Narrative & Key Messaging

Audiences, Voice & Tone
Accessibility

Brand Showcase
Brand Writing Best Practices

EDITORIAL STYLE

Boilerplates & Statements

Mizzou Editorial Style Guide

AP Stylebook

VISUAL IDENTITY

Signatures & Marks

Primary
Limited Use
Mascot (Truman the Tiger)
Tiger Marks

Brand Elements

Colors
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Brand Templates
Logo vs. Graphic
Do's & Don'ts
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Business Cards, Letterheads & Envelopes
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Brand Templates

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Email
Social Media

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Apparel, Merchandise & Promo Items
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Editorial Style

Home
Editorial Style

Boilerplates & Statements
Mizzou Editorial Style Guide
AP Stylebook

University of Missouri

Contact us

identity@missouri.edu

200 Heinkel Bldg

Columbia, MO 65201

Phone: 573-882-7256

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity.

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