The Mizzou Digital Asset Platform is a curated resource that brings Mizzou’s photography, video and high-level brand materials together in a centralized location that is easy to access and hosted by IntelligenceBank. The platform is managed by the DAM Working Group and Licensing and Brand Management.
On this page you will find information about logging into the platform, upload permissions, platform organization, file naming conventions, folder structure, standardized keywords and customization options to help you get the most out of this resource. If you have questions about the Mizzou Digital Asset Platform, please contact identity@missouri.edu.
Why is the Mizzou Digital Asset Platform a curated resource?
To maintain the quality of content on the platform.
To reduce duplicated content.
To eliminate content that does not meet Mizzou’s guidelines.
To maintain proper operation and maintenance.
To ensure digital assets are timely and organized.
Feedback Form
The DAM Working Group values your feedback on the Mizzou Digital Asset Platform hosted by IntelligenceBank. Please submit feedback and any topics you would like additional trainings on using this form: mizzou.us/IntelligenceBank-Feedback
Login
Mizzou faculty and staff may access the Mizzou Digital Asset Platform by signing in with their SSO. Permissions are automatically applied to search and download assets.
After your first login, please update your account information. In the upper right corner of the platform is your avatar and name, select the drop-down arrow and click ‘My Account’. Update the following information:
The Mizzou Digital Asset Platform is a centralized platform that is made better when our campus partners share their assets. Campus partners may be given access to upload when they:
Commit to sharing high-quality assets.
Complete contributor/uploader training.
Agree to allow the DAM Working Group to make any changes to assets needed to meet guidelines.
The following is the file naming convention for photo and video assets:
Date_Category_Descriptor-Sequence
Example: 20250105_CB_Columns-005
Date (Year/Month/Day): 20250105
Category: CB
Descriptor: Columns
Sequence: 005
This photo was shot on January 5, 2025. It is categorized as Campus Beauty (CB), the subject is the Columns, and it is the fifth photo in the series.
Folder Structure
The assets are organized into category folders, parent folders and subfolders. A short explanation of the parent folder content is provided when applicable. Content within subfolders named Events or Marketing are defined as:
Events: any asset taken to document an event for the parent folder area.
Marketing: any asset that is used to promote the parent folder area. Select event photos will be moved into the marketing folder for broader use.
Categories
Alumni
Mizzou Magazine
Photos shot for Mizzou Magazine
Alumni Events
Ex: Senior Sendoff, Tiger Walk, Tiger Prowl
Business Operations
Mizzou Store
Campus Dining Services
Parking & Transportation Services
Gustin Golf Course
Tiger Team Store
MU Police
University Concert Series
Show-Me State Games
Extension
Event and marketing photography for MU Extension.
Internal Comms
Facilities
Ex: Facility buildings, Campus Facility employees, Power Plant, Tree Removal, Landscaping Crew
HR
News and Information Team (NIT)
Photos taken for NIT/Show Me Mizzou before publication of the story. After publication, photos are moved to the appropriate folder.
President
Photos of events led by the Office of the President.
Ex: Deck the Columns, Distinguished Lecture, Patriot Day, Kemper Awards, United Way Kickoff, State of the University (SOTU)
Provost
Provost-related event and marketing photos.
Research, Innovation & Impact (RII)
Bond Life Sciences
MU Research Reactor
NextGen MURR
NextGen
Research, Innovation & Impact
Photos of and in promotion of Research, Innovation and Impact. This includes additional Cores and Centers.
Schools/Colleges
Each school/college has a folder with two sub-folders dividing content into event photography and marketing photography.
College of Agriculture, Food & Natural Resources (CAFNR)
College of Arts & Science (A&S)
College of Education and Human Development (CEHD)
College of Engineering (ENG)
College of Health Science (CHS)
College of Veterinary Medicine (VETMED)
Graduate School (GRAD)
Honors College (HC)
Missouri School of Journalism (JOUR)
School of Law (LAW)
School of Medicine (SOM)
Sinclair School of Nursing (SON)
Trulaske College of Business (BUS)
Student Affairs
Health & Well-Being
Housing (formerly Residential Life)
International Programs
MizzouRec
Student and Staff Profiles
Student Life and Activities
Dean of Students
Center for Student Involvement, Care Team, Student Accountability & Support, Mizzou Families, Off-Campus Student Services
Office of Student Engagement
Welcome Week, Women’s Leadership Conference, Emerging Leaders, Mizzou Alternative Breaks, Caring for Columbia, Student Government Auxiliaries (Truman’s Closet, Tiger Pantry, STRIPES)
Campus Activities Programming Board
Student-led, staff advised group that organizes events for Mizzou students. Ex: Midnight BBQ, International Welcome Party, Spooktacular, Grocery Bag Bingo, Mizzou-A-Palooza
Student Organizations
Fraternity & Sorority Life
Resource Centers
Disability Center, Gaines/Oldham Black Culture Center, LGBTQ Center, Multicultural Center, Relationship and Sexual Violence Prevention Center, Women’s Center
UM System
Photography of and in support of UM System.
Photos of Mizzou Athletic events available for campus use.
Photo
Archetypes
A curated selection of photography that promotes the Mizzou archetypes: Innovator (Yellow), Leader (Blue), Investigator (Green).
Truman
Photos and illustrations of Truman the Tiger.
Historical
Photos of historical buildings or events at Mizzou.
High-level Signatures
Mizzou Signature
Schools and Colleges
Folder for each of the 13 schools/colleges.
Video
B-roll
High-level marketing video clips for campus use.
Bumpers
Video bumpers for Mizzou and each school/college.
Templates
In-app editable brand templates are available in the Mizzou Digital Asset Platform. For more information on this resource, visit Mizzou Brand Toolkit. Launching March 2025.
Locations
Exterior photography of campus and buildings that do not have students or people as a focus.
Lifestyle
Interior and exterior photography highlighting our campus and spaces with a focus on people.
CoMo Locations
Aerial photography and location-based photos showcasing Columbia, MO.
Ex: 9th Street, Broadway, Sparky’s, Shakespeare’s Pizza, Katy Trail, Rock Bridge Memorial State Park
CoMo Lifestyle
Photos around Columbia that showcase people interacting with the environment.
Photography and videography for Mizzou graduations and commencements.
Classic headshots of faculty, staff and student workers.
Does not include lifestyle or portrait photos. Portraits are stored within the marketing subfolders of the appropriate parent folder. Ex: CAFNR > CAFNR Marketing
All photography related to Homecoming, as well as the football game photography. Alias of Homecoming football game photos can be found in Athletics.
Standardized Tags and Keywords
Standardized tags are a set of designated words and phrases assigned to assets uploaded to the Mizzou Digital Asset Platform. Use of these keywords creates a standardized and searchable platform. This list is maintained by Licensing and Brand Management. It will be continuously developed as assets are added to the platform.
Advisor
Alumni
Behind the Scenes (BTS)
Belonging
Campus Beauty (CB)
Classroom
Club Sports
Student Organizations
Columns
Campus Dining Services
Dorm
Downtown
Drone
Exercise
Exterior
Faculty
Family
Food
Fraternity
Graduate Student
Graduation
Hands-On Learning (HOL)
Headshots
Health
Housing
Interior
Involvement
Lab
Library
Portraits
Recreation
Research
Residential Advisor (RA)
Roommates
Signature Events (SE)
Sorority
Student Life
Study Abroad
Studying
Truman the Tiger
Fall
Night
Rain
Spring
Snow
Summer
Sunrise
Sunset
Winter
Schools/Colleges
College Arts & Science (AS)
College of Agriculture, Food and Natural Resources (CAFNR)
College of Education and Human Development (CEHD)
College of Engineering (ENG)
College of Health Sciences (CHS)
College of Human Environmental Sciences (HES)
College of Veterinary Medicine (VETMED)
Extension (EXT)
Graduate School (GS)
Honors College (HC)
Libraries (LIB)
MU Health Care (MUHC)
School of Journalism (JOUR)
School of Law (LAW)
School of Medicine (SOM)
School of Music (MUS)
Sinclair School of Nursing (SON)
Trulaske College of Business (BUS)
Divisions/Departments/Areas
Athletics (ATH)
Campus Activities Programming Board (CAPB)
Campus Dining Services (CDS)
Center for Student Involvement (CSI)
Counseling Center
Dean of Students (DOS)
Disability Center (DC)
Facilities (FCS)
Fraternity and Sorority Life (FSL)
Griggs Innovators Nexus (GIN)
Housing (HOU)
International Programs (IP)
Kinder Institute (KINDER)
Marching Mizzou (MARCHMIZ)
Mizzou Magazine (MM)
MizzouRec (REC)
Mizzou Visual Productions (MVP)
MU Research Reactor (MURR)
News and Information (NIT)
NextGen Precision Health (NEXTGEN)
NextGen MURR (NGMURR)
Office of Student Engagement (OSE)
Office of the President (OP)
Operations (OPS)
Show Me Mizzou (SMM)
Special Collections and Archives (ARC)
Student Affairs (SA)
Student Health and Wellbeing (HWB)
Textile and Apparel Management (TAM)
Truman School of Government and Public Affairs (TSGPA)
The Mizzou Store (TMS)
Vice President of Undergraduate Studies (VPUGS)
William T. Kemper Fellows (KEMPER)
Women’s Center (WC)
Financial Aid (FINAID)
Academic Buildings/Campus Facilities & Locations
A. P. Green Chapel
Academic Support Center
Agricultural Engineering Building
Agriculture Laboratory
Agriculture Science Building
Anheuser-Busch Natural Resources Building
Animal Resource Center
Animal Science Research Center
Anthropology Library (ANTHROLIB)
Arts & Science Building
Bond Life Sciences Center (BOND)
Brewer Field House
Chemistry Building
Chemistry Teaching Laboratory
Clark Hall
Clinical Support and Education Building
Clydesdale Hall
Conley House
Connaway Hall
Cornell Hall
Crowder Hall
Curtis Hall
Dalton Cardiovascular Research Building
Donald W. Reynolds Journalism Institute (RJI)
Eckles Hall
Ellis Library (ELLIS)
Engineering Library (ENGLIB)
Faurot Field
Fine Arts Building
Francis Quadrangle
Gaines Oldham Black Culture Center (GOBCC)
Gannett Hall
General Services Building (GSB)
Gentry Hall
Geological Sciences Building
Geology Library (GEOLIB)
Gwynn Hall
Health Sciences Library (SOMLIB)
Hearnes Center
Heinkel Building
Hinkson Field
Hitt Street Parking Structure
Hulston Hall
Jesse Auditorium (JESSEAUD)
Jesse Hall (JESSE)
Journalism Library (JOURLIB)
Kinder Institute
KOMU (KOMU)
Kuhlman Court
Lafferre Hall
Lee Hills Hall
LeFevre Hall
Lewis Hall
LGBTQ Resource Center
Life Science Business Incubator at Monsanto Place
Lowry Mall
Math Library (MATHLIB)
Mathematical Sciences Building
McAlester Hall
McKee Gymnasium
McReynolds Hall
Memorial Stadium Facilities
Memorial Union
Middlebush Hall
Missouri Psychiatric Center
Missouri Theatre
Mizzou Arena
Mizzou Softball Stadium
Mizzou Student Media
MizzouRec
Molecular Imaging and Theranostics Center (MITC)
Mumford Hall
Naka Hall
Neff Hall
Novak Leadership Institute (NOVAK)
Patient-Centered Care Learning Center (PCCLC)
Pershing Hall
Physics Building
Poultry Nutrition Building
Power Plant
Psychology Building
Reynolds Alumni Center (RAC)
Rhynsburger Theatre
Rollins Street
Rothwell Gymnasium
Roy Blunt NextGen Precision Health Building (NEXTGEN)
RSVP Center (RSVP)
Sanborn Field
Schlundt Hall
School of Nursing
Schweitzer Hall
Sears Plant Growth Facility
Shelden Clinical Simulation Centers
Sinquefield Music Center
Stankowski Field
State Historical Society of Missouri (SHSMO)
Stanley Hall
Stephens Hall
Stewart Hall
Strickland Hall
Student Center
Student Health Center
Student Success Center (SSC)
Swallow Hall
Swine Research and Resource Center
Switzler Hall
Tate Hall
Telecommunications Center
The ZOU
Tiger Fountain
Tiger Pantry
Tiger Plaza
Townsend Hall
Traditions Plaza
Tucker Hall
Turner Avenue Parking Structure
University Hall
Venture Out
Veterinary Diagnostics Laboratory Building
Veterinary Medical Library (VETMEDLIB)
Veterinary Science Building
Virginia Avenue Amphitheater
Virginia Avenue Parking Structure
Walter Williams Hall
Wellness Resource Center
Whitten Hall
Writing Center
Residential Halls
Bluford
Brooks
Center Hall
College Avenue
Defoe-Graham
Discovery
Dogwood
Excellence
Galena
Gateway
Gillett
Hatch Hall
Hawthorn Hall
Hudson
Johnston
Mark Twain
McDavid
North Hall
Respect
Responsibility
Schurz Hall
South Hall
Southwest Village
Tara Apartments
The Rise
Wolpers
Dining Halls
Baja Grill
Bookmark Cafe
DoMundo’s
Emporium Market
Infusion
Mizzou Market
Mort’s
Panda Express
Pizza & MO
Plaza 900
Potential Energy Cafe
Rollins Dining Hall
Savor Kitchen
Starbucks
Student Center Pizza
Subway
Sunshine Sushi
The MARK
The MARKet
The Restaurants at Southwest
Wheatstone Bistro
Wings & MO
Columbia, MO
The Blue Note
Broadway
Flat Branch Park
Katy Trail
March March
MKT Trail
Ragtag Cinema
Rock Bridge Memorial State Park
Shakespeare’s Pizza
Sparky’s
Stephens Lake Park
True False Film Fest
Platform Customizations
These customizations are available to help you use the Mizzou Digital Asset Platform in your daily routines.
Create and share personal collections for your projects. Collections can be found from the main navigation menu under the ‘Assets’ drop-down.
Creating a Collection
Select the asset(s) you want to add. Under ‘Select Bulk Action’, choose ‘Add to My Collections’. If you do not currently have a collection, you will enter a name for it in the dialogue box or select from an existing collection. Once a collection exists, you can add single or multiple assets to it and delete assets you’ve added to it.
Sharing a Collection
To share your collection, navigate to ‘My Collections’ and select a collection to share. In the upper left, find the ‘Share Settings’ icon.