Apparel, Merchandise and Promotional Products

Student Guidelines

Student Organization Logo Guidelines Licensed Vendors

Student and Student Org Guidelines

If you are a student at the University of Missouri, these guidelines are for you. When ordering apparel, merchandise and promotional items, or hosting a fundraiser, follow these guidelines to ensure your items comply with University policy.

How to Order Products

  1. Choose a licensed vendor.
  2. Work with the licensed vendor to select product(s) within your budget.
  3. Follow the Student and Student Organization Design Guidelines. Whether submitting a design to a licensed vendor or working with them to create the design, the guidelines must be followed.
  4. The licensed vendors will submit a Product Request Form (PRF) to our office along with the final artwork for approval. The PRF is the responsibility of the licensed vendor.
  5. Any changes to the design to meet guidelines will be communicated to the vendor.

Jump to:

Recognized Student Orgs | Individual Students | Fundraisers | Unregistered Student Orgs

Recognized Student Organizations

Recognized student organizations, including Fraternities and Sororities, must use a licensed vendor to order apparel, merchandise and promotional items. Only licensed vendors are allowed to legally reproduce Mizzou trademarks, including logos, marks and verbiage, on products. Have questions about these guidelines, or need help? Email identity@missouri.edu

Design Guidelines

Follow these guidelines to ensure your product meets Mizzou identity and brand guidelines.

Required

These required elements must be on every product ordered.

Signature

  • Recognized student organization name
    • Your full student org name as registered with Mizzou is required on all product.
    • If you are unsure of the registered name, check MU Engage.
  • Unique design
    • Designs must be specific to your organization or event.

Optional

Use of the below Mizzou trademarks and verbiage is optional. When using trademarks and verbiage, all guidelines must be followed:

  • Signature
    • The Mizzou signature or a unit signature may be used in a separate imprint location.
    • All signature guidelines must be followed.
  • Trademarks
    • Available trademarks include the Spirit Tiger Head, Athletic Tiger Head and Truman the Tiger.
    • When using these trademarks, they must be in a separate imprint location. They may not be combined with graphics, text, signatures and other logos. Custom Truman the Tigers are the exception with approval from identity@missouri.edu.
    • The trademarks may not be altered, tampered with, modified, incorporated into other marks or overprinted with words or design elements.
  • Verbiage
    • Verbiage used on apparel and product requires the appropriate registration mark or trademark:
      • University of Missouri®, Missouri®, MU™, Missouri Tigers®, Tigers™, Mizzou®, Mizzou Tigers™, Mizzou-rah™, Truman™, The Zou™, MIZ™, ZOU™, MIZZOUMADE™

Do Not Include

The following may not be included in product designs:

  • Athletic font or similar looking fonts.
  • UM Seal
  • Use of a current student athlete’s name, nickname or likeness. Any use of a student athlete’s name, nickname or picture must be approved by the MU Compliance Office.
  • Trademarks from other entities or derivatives of those marks.
  • Mizzou’s name or logo may not be used in connection with the promotion of alcohol, firearms, tobacco or other drugs, or in connection with pornography or other forms of expression limited by law.

Examples

These examples follow the design guidelines by including the Student Org Name and by keeping Mizzou marks in a separate imprint area from other design elements.

T-Shirts | Front and Back Imprint

T-Shirts | Front Imprint

T-Shirts | Back Imprint

Individual Students

If you are a student who is unaffiliated with a student organization or department, these guidelines are for you. Please observe them to meet university policy.

Individual students may purchase retail clothing items and take them to a licensed vendor to add additional text.

  • Text may not violate university policy, and items cannot be resold for profit.
  • The text may not use the Athletic font or similar-looking fonts.
  • The UM system seal may not be added.
  • Trademarks from other entities or derivatives of those marks may not be added.
  • Current student athlete’s name, nickname, likeness or picture may not be added.
  • The university’s name or logo may not be used in connection with the promotion of firearms, alcohol, tobacco or other drugs or in connection with pornography or other forms of expression limited by law.

Fundraisers

Students and student organizations who wish to sell apparel, merchandise and promotional items to support their class, department or organization must follow these ordering and design guidelines. Note: Your fundraiser must also meet Student Affairs guidelines.

  • Approval
    • All designs must be approved by identity@missouri.edu before promoting your fundraiser or collecting orders.
  • Licensed Vendors
    • A licensed vendor must be used to produce your items.
  • Online Stores
    • If you’d like to use an online store for order placement and sales, you must contact identity@missouri.edu to be assigned an appropriate vendor.

Fundraiser Design Guidelines

Your design must follow all guidelines for university marks and be specific to your class, student organization or department (must include signature).

Required

  • Class year, student org name or signature
    • Example: Mizzou Physical Therapy Class of 20XX, Pre-Physical Therapy Organization, or Physical Therapy unit signature.

Optional

The following may be included in a separate imprint location:

  • Signature
    • The Mizzou signature or a unit signature may be used in a separate imprint location.
    • All signature guidelines must be followed.
  • Trademarks
    • Available trademarks include the Spirit Tiger Head, Athletic Tiger Head and Truman the Tiger.
    • When using these trademarks, they must be in a separate imprint location. They may not be combined with graphics, text, signatures and other logos. Custom Truman the Tigers are the exception with approval from identity@missouri.edu.
    • The trademarks may not be altered, tampered with, modified, incorporated into other marks or overprinted with words or design elements.

Do Not Include

The following may not be included in product designs:

  • Athletic font or similar looking fonts.
  • UM Seal
  • Trademarks from other entities or derivatives of those marks.
  • Use of a current student athlete’s name, nickname or likeness. Any use of a student athlete’s name, nickname or picture must be approved by the MU Compliance Office.
  • Mizzou’s name or logo may not be used in connection with the promotion of alcohol, firearms, tobacco or other drugs, or in connection with pornography or other forms of expression limited by law.

Examples

These examples follow the design guidelines by 1) being specific to the class, student organization or department, and 2) keeping University marks separate & apart from design elements.

Unrecognized Student Orgs

If you are involved in an unrecognized student organization, you will need to become recognized by Student Affairs to use any of Mizzou’s trademarks on apparel, merchandise and promotional items.