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Brand & Identity

OUR BRAND

About Our Brand
Narrative & Key Messaging

Audiences, Voice & Tone
Accessibility

Brand Showcase
Brand Writing Best Practices

EDITORIAL STYLE

Boilerplates & Statements

Mizzou Editorial Style Guide

AP Stylebook

VISUAL IDENTITY

Signatures & Marks

Primary
Limited Use
Mascot (Truman the Tiger)
Tiger Marks

Brand Elements

Colors
Typography
Photography
Brand Graphics

Brand Templates
Logo vs. Graphic
Do's & Don'ts
Downloads

APPLY THE BRAND

Print

Business Cards, Letterheads & Envelopes
Nametags & Badges
Brand Templates

Web & Digital

Websites
Video & Audio
Email
Social Media

Powerpoint Presentation Templates
Apparel, Merchandise & Promo Items
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Scott’s Playground

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Scott’s Playground

University of Missouri

Contact us

identity@missouri.edu

200 Heinkel Bldg

Columbia, MO 65201

Phone: 573-882-7256

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office for Civil Rights & Title IX.

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