Guidelines for

Digital Signage

Digital signage is a great way to communicate with our campus community, offering timely and relevant content to students, visitors, faculty, and staff.

The University of Missouri uses a standardized digital signage software, which can be utilized for the screens in your area. When using this software, guidelines have been developed for creating content that meets University brand, identity, and accessibility standards.


The Division of Information Technology (DOIT) uses the software Digital Signage. This advanced digital signage platform works on Windows, Android, Linux, Mac and iOS. While the software is free for campus department use, there are fees associated with hardware and implementation that is the responsibility of each department.

  • Some features of the software have been turned off to ensure University guidelines are met.
  • SSO is not available at this time, an account created by DOIT is required.
  • While there are no current fees for use of this software, it is provided by a 3rd party and there may be costs in the future.
  • Use of this software is an agreement to follow all guidelines and policies provided by DOIT and Licensing & Brand Management

To request access, please fill out the request form.

Getting Started

To ensure your department has everything needed to use the software work with your department IT staff to get ready. Make sure there is a plan in place within your department on who is responsible for the digital signage account.

  • Hardware
    • Windows-based computer stick or other compatible hardware
    • Screens or displays
    • Network ports
  • Local Storage
    • Storage must be setup with your department IT staff
    • OneDrive and SharePoint can not be used because of SSO
  • On-Boarding and Tutorials
    • DOIT will provide one on-board training once the account is setup and hardware is installed.
    • Digital Signage provides up-to-date support:
  • Image Design

Image Design

Screens are highly visible, but have a short time to convey information. Follow these design guidelines to ensure the images you put on screens meet identity and brand guidelines and ADA requirements.

  • Dimensions
    • Horizontal screens
      • 1920 x 1080
      • 16:9 ratio
    • Vertical screens
      • 1080 x 1920
      • 9:16 ratio
  • Keep the file size low
    • Do not use 300 dpi
    • Files that are too large will not load on the screen
  • Keep content short!
    • Recommend using less than 20 words
    • Slides are only up for a short time, and viewers have to be able to process your message quickly
    • Use graphic design best practices for information hierarchy
    • Include only the most important information, for example:
      • Event name
      • Brief description (only if needed)
      • Date, time & location
      • Call to action
  • Use QR codes
    • QR codes should be black or white depending on the background
    • Do not use other colors
    • Do not use images in the QR code
  • Use the Mizzou brand
    • Fonts, colors, photos and brand elements should be used
    • A university or unit signature is required
    • Slides can be built in the Widescreen PowerPoint templates


If you have general questions concerning use of this software, please email