This toolkit provides guidelines and assets to help Mizzou Athletics staff with proper branding and production of marketing materials, environmental branding and orders of apparel, merchandise and promotional items.

Jump to:

Brand Colors | Athletic Logos & Guidelines | Vintage Marks | Letterhead | Notecards | Apparel & Promotional Item Guidelines | Licensed Vendors

Brand Colors

Nike 00A Black

Pantone: Process Black
CMYK: 35/24/24/100
RGB: 0/0/0
Hex: #000000

Mizzou Gold

Pantone: 124
CMYK: 0/31/98/0
RGB: 241/184/45
Hex: #F1B82D

Nike 06F Anthracite

Pantone: 447
CMYK: 50/30/40/90
RGB: 55/58/54
Hex: #373A36

Nike 10A White

CMYK: 0/0/0/0
RGB: 255/255/255
Hex: #FFFFFF

Athletic Logos & Guidelines

Oval Tiger Head

This is the primary logo of Mizzou Athletics. Refer to these guidelines when using this logo.

Full Color

1-Color Black Imprint

1-Color White Imprint

1-Color Gold Imprint

Incorrect Logo Use

The following images show the Oval Tiger Head logo used incorrectly. A good rule of thumb to remember is that the “whiskers” should always be the lighter-colored part of the logo.

Wordmarks

These are the official wordmarks set in the Athletic Nike font.

Athletic Sport Lockups

The primary sport lockups for Mizzou Athletics can be downloaded by clicking the sport name below:

Vintage Marks

These limited-use marks may be used with approval by Nikki Barry and Dave Matter.

Letterhead

These templates use Microsoft Word and can be used for both electronic and printed letterhead.

Design 1

Download Template

Design 2

Download Template

Design 3

Download Template

Notecards

These notecards are sized at 5.5” wide by 4” tall and fit A2 envelopes. The templates use Microsoft PowerPoint and are two-sided, allowing for a personal message to be typed or handwritten on the back side.

Design 1

Download Template

Design 2

Download Template

Design 3

Download Template

Design 4 (Sport Lockup)

Download the template for your sport:

Apparel & Promotional Item Guidelines

Ordering Process

1. Choose a licensed vendor from this list (JUMP LINK TO BELOW)
2. Work with the licensed vendor to select a product that meets your budget.
3. Follow all design guidelines surrounding use of logos and marks. Whether submitting a design to a licensed vendor or working with them to create the design, the guidelines must be followed.
4. Licensed vendors will submit a Product Request Form to our office along with final artwork for approval.
5. Any changes needed to meet guidelines will be communicated to the vendor.

Design Guidelines

• Include the Oval Tiger Head, wordmarks or official sport lockups on the item
• If you would like to use a vintage mark, contact Nikki Barry for approval
• The item should be a brand color: gold, white, black or gray

Apparel & Product Examples

Add images here.

Licensed Vendors

If you do not see a vendor listed here, contact Nikki Barry and identity@missouri.edu to request an exception. Exceptions will only be made for unique product not already covered by the current list of licensed vendors.

Elite Promotions
545 S. Union Ave., Springfield, MO
(417) 866-8989

Flying Cow
907 University Avenue, Columbia, MO
(573) 874-0185

Impact Signs
1602 Old US Hwy 40E, Columbia, MO 65202
(573) 499-4800

Missouri Cotton Exchange
3420 Buttonwood Dr., Columbia, MO
(573) 442-3527

Success Brands
240 Chesterfield Industrial Blvd, Chesterfield, MO 63005
(314) 878-1999