Promotional Products Effectiveness

Guidelines for Promotional Items Promotional Item Examples

When ordering apparel, promotional items and merchandise to promote your unit, it’s important to choose items that have the most impact on your audience. The data below can help you understand current promotional product trends broken out by location, age, and product.

About this Study

Demonstrating the Value and Effectiveness of Promotional Products to Consumers
The Advertising Specialty Institute’s Ad Impressions Study measures which promotional products are most influential. In other words, which products, when given away or sold to a consumer, will influence them to do business with an advertiser. This data was collected from 39,451 completed surveys. Findings are based on data analyzed in Q4 2021.

Research provided by the Advertising Specialty Institute, ©2022, All Rights Reserved.

5 Most Influential Promo Products

  • United States
    1. Outerwear
    2. Performance Wear
    3. Masks
    4. Health & Safety
    5. Polo Shirts
  • Missouri
    1. Performance Wear
    2. Outerwear
    3. Polo Shirts
    4. Umbrellas
    5. Writing Instruments
  • Men
    1. Outerwear
    2. Performance Wear
    3. Polo Shirts Men
    4. Masks
    5. Writing Instruments
  • Women
    1. Outerwear
    2. Health & Safety
    3. Performance Wear
    4. Bags
    5. Masks

    Among Consumers by Age

    1. Outerwear
    2. Health & Safety
    3. Bags
    4. Performance Wear
    5. Umbrellas

    1. Performance Wear
    2. Outerwear
    3. Writing Instruments
    4. Bags
    5. Health & Safety

    1. Outerwear
    2. Health & Safety
    3. Performance Wear
    4. Polo Shirts
    5. Bags

    1. Outerwear
    2. Performance Wear
    3. Health & Safety
    4. Drinkware
    5. Masks

    1. Outerwear
    2. Masks
    3. Umbrellas
    4. Drinkware
    5. Performance Wear

    1. Outerwear
    2. Masks
    3. Performance Wear
    4. Umbrellas
    5. Health & Safety

    Among Consumers by State

    1. Health & Safety
    2. Mobile Power Banks
    3. Outerwear
    4. Caps/Headwear
    5. Masks

    1. Health & Safety
    2. Drinkware
    3. Caps/Headwear
    4. Performance Wear
    5. Outerwear

    • Health & Safety
    • USB Drives
    • Drinkware
    • Calendars
    • Performance Wear

    1. Health & Safety
    2. Mobile Power Banks
    3. Outerwear
    4. Caps/Headwear
    5. Masks

    1. Desk Accessories
    2. Health & Safety
    3. Drinkware
    4. T-Shirts
    5. Masks

    1. Outerwear
    2. Bags
    3. Performance Wear
    4. Masks
    5. Mobile Power Banks

    1. Outerwear
    2. Health & Safety
    3. Drinkware
    4. Desk Accessories
    5. Writing Instruments

    1. Polo Shirts
    2. Outerwear
    3. Desk Accessories
    4. Health & Safety
    5. Umbrellas

    1. Outerwear
    2. Bags
    3. Drinkware
    4. Performance Wear
    5. Health & Safety

    1. Outerwear
    2. Drinkware
    3. Performance Wear
    4. Bags
    5. Writing Instruments

    1. Outerwear
    2. Health & Safety
    3. Umbrellas
    4. T-Shirts
    5. Performance Wear

    1. Masks
    2. Mobile Power Banks
    3. Drinkware
    4. Outerwear
    5. Umbrellas

    1. Masks
    2. Performance Wear
    3. Writing Instruments
    4. Health & Safety
    5. USB Drives

    1. Outerwear
    2. T-Shirts
    3. Drinkware
    4. Performance Wear
    5. Writing Instruments

    1. Outerwear
    2. T-Shirts
    3. Bags
    4. Desk Accessories
    5. Masks

    1. Outerwear
    2. Health & Safety
    3. Drinkware
    4. Writing Instruments
    5. Polo Shirts

    1. Caps/Headwear
    2. Umbrellas
    3. Desk Accessories
    4. Outerwear
    5. Masks

    1. Outerwear
    2. T-Shirts
    3. Desk Accessories
    4. Performance Wear
    5. Health & Safety

    1. Outerwear
    2. Desk Accessories
    3. Health & Safety
    4. Writing Instruments
    5. Umbrellas

    1. T-Shirts
    2. Writing Instruments
    3. Umbrellas
    4. Calendars
    5. Performance Wear

    1. Performance Wear
    2. Outerwear
    3. Writing Instruments
    4. Polo Shirts
    5. Drinkware

    1. Writing Instruments
    2. USB Drives
    3. Mobile Power Banks
    4. T-Shirts
    5. Calendars

    1. Bags
    2. Outerwear
    3. Writing Instruments
    4. Masks
    5. Umbrellas

    1. Outerwear
    2. T-Shirts
    3. Polo Shirts
    4. Health & Safety
    5. Writing Instruments

    1. Writing Instruments
    2. Outerwear
    3. Polo Shirts
    4. Masks
    5. T-Shirts

    1. Performance Wear
    2. Outerwear
    3. Polo Shirts
    4. Umbrellas
    5. Writing Instruments

    1. Health & Safety
    2. Bags
    3. Masks
    4. Performance Wear
    5. Polo Shirts

    1. Health & Safety
    2. Umbrellas
    3. Outerwear
    4. Caps/Headwear
    5. Masks

    1. Outerwear
    2. Performance Wear
    3. Masks
    4. Bags
    5. Health & Safety

    1. Outerwear
    2. Performance Wear
    3. T-Shirts
    4. Umbrellas
    5. Desk Accessories

    1. Umbrellas
    2. Drinkware
    3. Desk Accessories
    4. Caps/Headwear
    5. Calendars

    1. Polo Shirts
    2. Masks
    3. Calendars
    4. Writing Instruments
    5. Health & Safety

    1. Outerwear
    2. Masks
    3. Drinkware
    4. Polo Shirts
    5. Writing Instruments

    1. Outerwear
    2. Masks
    3. Polo Shirts
    4. Umbrellas
    5. Drinkware

    1. Outerwear
    2. Performance Wear
    3. Mobile Power Banks
    4. T-Shirts
    5. Umbrellas

    1. Outerwear
    2. Polo Shirts
    3. Writing Instruments
    4. Umbrellas
    5. Calendars

    1. Outerwear
    2. Polo Shirts
    3. Writing Instruments
    4. Masks
    5. Umbrellas

    1. Umbrellas
    2. Outerwear
    3. Performance Wear
    4. Bags
    5. Mobile Power Banks

    1. Outerwear
    2. Performance Wear
    3. Caps/Headwear
    4. Umbrellas
    5. T-Shirts

    1. Drinkware
    2. Outerwear
    3. Calendars
    4. Umbrellas
    5. Bags

    1. Masks
    2. Polo Shirts
    3. Desk Accessories
    4. Performance Wear
    5. Umbrellas

    1. Outerwear
    2. Performance Wear
    3. Masks
    4. Umbrellas
    5. Caps/Headwear

    1. Writing Instruments
    2. Performance Wear
    3. Bags
    4. Outerwear
    5. Caps/Headwear

    1. Performance Wear
    2. Health & Safety
    3. Polo Shirts
    4. Outerwear
    5. Writing Instruments

    1. Outerwear
    2. Masks
    3. Health & Safety
    4. Desk Accessories
    5. Performance Wear

    1. Performance Wear
    2. Caps/Headwear
    3. Masks
    4. Polo Shirts
    5. T-Shirts

    1. Drinkware
    2. Umbrellas
    3. Performance Wear
    4. Polo Shirts
    5. Writing Instruments

    1. Performance Wear
    2. Outerwear
    3. Writing Instruments
    4. Drinkware
    5. Health & Safety

    1. Outerwear
    2. Health & Safety
    3. Performance Wear
    4. Bags
    5. Calendars

    1. Masks
    2. Outerwear
    3. Drinkware
    4. Writing Instruments
    5. Bags

    1. Outerwear
    2. Bags
    3. Performance Wear
    4. Desk Accessories
    5. Masks

    Among Consumers by Region

    Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island, New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia

    1. Outerwear
    2. Performance Wear
    3. Health & Safety
    4. Polo Shirts
    5. Umbrellas

    Arkansas, Louisiana, Kentucky, Tennessee, Mississippi, Alabama, West Virginia, Virginia, North Carolina, South Carolina, Georgia, Florida

    1. Outerwear
    2. Performance Wear
    3. Health & Safety
    4. Masks
    5. T-Shirts/ Polo Shirts (tie)

    North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio

    1. Outerwear
    2. Performance Wear
    3. Polo Shirts
    4. Health & Safety
    5. T-Shirts

    Nevada, Arizona, New Mexico, Texas, Oklahoma

    1. Performance Wear
    2. Outerwear
    3. Health & Safety
    4. Polo Shirts
    5. Masks

    Idaho, Montana, Wyoming, Utah, Colorado

    1. Outerwear
    2. Performance Wear
    3. Masks
    4. Health & Safety
    5. Bags

    Washington, Oregon, California, Hawaii, Alaska

    1. Outerwear
    2. Performance Wear
    3. Health & Safety
    4. Drinkware
    5. T-Shirts

    Product Influence by Region

    Bags are more influential in the Southeast than any other region.

    Calendars are more influential in the Northeast than any other region.

    Caps & Headwear are more influential in the Northeast than any other region.

    Desk Accessories are more influential in the Southeast than any other region.

    Drinkware is more influential in the Southeast, Midwest and Pacific than any other region.

    Health & Safety products are more influential in the Northeast than any other region.

    Masks are more influential in the Mountain Region than any other region.

    Outerwear is more influential in the Northeast than any other region.

    Performance wear is more influential in the Southwest than any other region.

    Polo shirts are more influential in the Southeast and Southwest than any other region.

    T-Shirts are more influential in the Southeast than any other region.

    Umbrellas are more influential in the Northeast than any other region.

    USB drives are more influential in the Northeast than any other region.

    Writing instruments are more influential in the Southeast than any other region.