Apparel, Merchandise & Promotional Guidelines for

Campus Departments

If you are an employee of the University and want to order apparel, merchandise or promotional items for your unit or for an upcoming event, these guidelines are for you. Follow them to ensure your apparel, merchandise and promotional items comply with university policy. 

How to Order Products

    1. Choose a licensed vendor.
    2. Work with the licensed vendor to select your product(s) within your budget.
    3. Follow the Department Design Guidelines. Whether submitting a design to a licensed vendor or working with them to create the design, the guidelines must be followed.
    4. The licensed vendors will submit a Product Request Form to our office along with the final artwork for approval.
    5. Any changes needed to meet guidelines will be communicated to the vendor.

Design Guidelines

Follow these guidelines to ensure your product meets University guidelines.

Required Elements 
These items must be on every product ordered.

A University signature or your unit signature is required on all items.

    • University and unit signatures are available in Box
    • A merch mark may be provided by our office to the licensed vendor if the official unit signature doesn’t meet production requirements.
    • Signatures must be kept separate from graphics, sponsors’ names and logos.

Designs must be specific to your unit or event in order to minimize the cannibalism of the existing retail market.

Optional University Trademarks 
Spirit Tiger Head, Athletic Tiger Head, Truman the Tiger (head or full body) may be used when following guidelines.
Graphic showing marks allowed for campus department promotional items: Spirit tiger head, athletic tiger head, Truman the Tiger

When using these marks, they must be kept separate and apart from graphics, text, signatures and other logos. Custom Truman the Tigers are the exception, with approval from identity@missouri.edu. 

  • The logos cannot be altered, tampered with, modified, incorporated into other marks or overprinted with words or design elements.
Trademarked verbiage in designs:
University of Missouri®, Missouri®, MU™, Missouri Tigers®, Tigers™, Mizzou®, Mizzou Tigers™, Mizzou-rah™, Truman™, The Zou™, MIZ™, ZOU™, MIZZOUMADE™
Do Not Include 
These may not be included on the item or in the design.
Athletic font or similar looking fonts.

Use of a current student athlete’s name, nickname or likeness. Any use of a student athlete’s name, nickname or picture must be approved by the MU Compliance Office.

Trademarks from other entities or derivatives of those marks.
The university’s name or logo may not be used in connection with the promotion of alcohol, tobacco or other drugs or in connection with pornography or other forms of expression limited by law.

 

Apparel Examples

T-shirts (3-imprint)

These examples show t-shirts with three imprint areas that meet department design guidelines. All designs include a university or unit signature. Appropriate registration marks to trademarked verbiage will be added by your licensed vendor.

Examples of tshirts with 3-imprint locations that meet university campus department guidelines.

T-shirts (2-imprint)

These examples show t-shirts with two imprint areas that meet department design guidelines. All designs include a university or unit signature. When more than one unit needs to be represented, use the multi-signature setup. Appropriate registration marks to trademarked verbiage will be added by your licensed vendor.

Examples of tshirts with 2-imprint areas that meet university campus department guidelines.

Polos

These examples show polos that meet department design guidelines. All designs include a university or unit signature. 

Examples of polos that meet university campus department guidelines.

 

Product Examples

Small Imprint Items

Small imprint items include pens, pencils, flash drives, sunglasses, stress balls, webcam covers, etc. These items require a unit signature, however, the full signature often has issues at the production level and does not meet the minimum size requirement. Merch marks will be provided by our office to the licensed vendor to maintain the integrity of our identity and ensure the product will imprint well. 

Graphic examples of small imprint items that meet campus department guidelines including pens, pencils, sunglasses and thumb drives.

Popular Products

These examples show several popular items (notebooks, padfolios, bags, awards, water bottles, pendants/banners, mugs and stickers) with imprint designs that meet guidelines. All designs include a university or unit signature. Appropriate registration marks will be added to trademarked verbiage by your licensed vendor.

Examples of products that meet campus department guidelines including notebooks, padfolios, bags, awards, mugs, water bottles, pendants and stickers.