Event Listing Standards

All events are required to have a title, a description and a start date. Additional details help users find the events and stay better informed. The input fields are self-explanatory, but we’d like to offer some tips and guidelines for getting the most out of the calendar. Implementing consistent best practices when adding events to the calendar makes a better experience for the users, your audience.

Calendar entries should follow Mizzou’s editorial style guidelines, as outlined in MU Style Guide and the Associated Press Stylebook. If items in the entry can’t be found in these guides, please be consistent in your own naming conventions.

Event Name (required)

There is no length limitation, but only the first 50 characters will show on list pages (the full name will show on the event’s details page). Event names that are shorter than 50 characters are ideal.

Do not attempt to categorize your event using the name field. Other filters available for this purpose. Usage of event types (such as film, lecture, exhibition, concert) in the name will be removed by Calendar Administrators.

Write: “Beetles of the Ozarks” (and use the “Exhibits” Event Type)

NOT: “EXHIBITION: Beetles of the Ozarks”

Reasonable exceptions to this rule may arise, particularly for event series. When this is the case, please always use a colon to write the name using the following convention:

Series Name: Specific event

Example: “Corps of Discovery: Mark Twain’s Writing”

Please do not duplicate events that are handled at a central campus level or that are repeated across multiple schools and colleges. This includes, but is not limited to, the academic calendar, commencement, university observed holidays (the eight for which campus is closed) and cultural holidays (all other holidays).

Description (required)

There is no limitation on length, but we recommend a succinct, clear description that gives the bare necessities to encourage users to seek out more information. You can always link to a branding-compliant event page hosted elsewhere that has more complete details or provides supplementary material.

You can use this field to provide pertinent information that is not specifically referred to by other fields in the event entry form, but please use your judgment and keep the focus tight. The goal is to provide just enough information to get people to attend your event or to click a link to your full event marketing materials elsewhere. Web Communications reserves the right to edit these descriptions if necessary.

Date & Time (required)

The calendar will automatically standardize the format. Of the available date and time fields, only the start date is required. If start and end times are not provided, the calendar will default to an all-day event.

If referring to the time, date and/or location of an event in the description or in other instances, please follow Associated Press style regarding months (most are abbreviated), times (a.m., p.m.) and the order of the information segments (time, date, place).

Example: “Truman the Tiger will hold a birthday party at 5 p.m. Sept. 12 on Francis Quadrangle.”


There are four choices: never, daily, weekly or monthly. If submitting a recurring event, make the choice that is most appropriate for your event and choose a start and end date. If you chose “daily,” you can select which days exclude (weekends, for example). Then click to “confirm schedule.” At that time you will be presented with a list of dates for your event. You can then choose to delete individual days (holidays, for example). If you need to adjust the event time on individual occurrences, please contact mizzouevents@missouri.edu.

Daily events will recur every day until the end date is reached, minus the days unchecked. Weekly events will recur on the same weekday each week until the end date is reached. Monthly events will recur on the same day of the month, each month, until the end date is reached.

Random recurring events can be handled by clicking “confirm schedule” and accumulating the list of dates until the desired dates are listed. For instance, an event that occurs 5-8 p.m. Monday through Thursday and 4-7 p.m. Friday can be handled by first submitting the Monday through Thursday occurrences and then going back and adding the Friday occurrences. The list of submitted dates will appear below the date and time fields. Confirm these before submitting the event.


While images are not required, we encourage you to upload images for your events. If no image is uploaded, the calendar will default to the image associated with the Event Place if an Event Place is provided and if that Event Place has an image assigned to it (for example, Jesse Hall). Otherwise the image will default to the MU shield. This is NOT an opportunity to upload your marketing posters, invitations, agendas, etc. Please link to an event page hosted elsewhere if you wish to include these materials.

It is the responsibility of the person uploading the photo to obtain the proper permissions. This includes obtaining a signed release form or requesting permission to use copyrighted materials. For example: Do not use a photo of an invited speaker without obtaining permission.

Images containing offensive material will be removed, and the user responsible for uploading it may lose access. It is not possible to associate captions or photo credits with images at this time. (If absolutely necessary, you may add this to the Description, though we do not encourage it for the sake of keeping the events easy to scan.)

Minimum size is 200×150 pixels. A 4:3 aspect ratio is best.

Event Place

We have pre-populated the calendar with “places” that have been standardized. We encourage you to use the pre-populated list in order to keep the calendar clean and to aid in searching for events.

Generally speaking, rooms are handled by the “rooms” field. Buildings and some outdoor sites are “places.” Additionally, some large-scale meeting places will be considered for “place” status. (For example: auditoriums, large atriums and other places where events are consistently held.)

If your event is at an off-campus location, please put the name of the place in the event place field and provide the location’s address in the address field. Note that Localist will attempt to use the address to map the location.

If an event is at a location not in our list, you can type it in the field, but it will not be saved for future use. If there is a “place” you feel we have overlooked, please fill out the place request form and we will consider adding it. Only official Mizzou locations will be considered for addition to the official Event Place list.


Any link to an event website should be a direct link to a page about the specific event and not a general page for the group, department or sponsor. This applies to Facebook links as well.


The calendar does not provide any ticket sales or registration directly, and Web Communications does not offer these services. However, you can link to whatever approved third-party system you choose to use.  If you provide a ticket link without also providing a cost, the button will revert to say “register” instead of “buy tickets.”

Custom Fields

  • Contact name
  • Contact phone
  • Contact email
  • TV affiliates: If your event is being broadcast, you can provide information or links to online streaming.

Calendar Filters

There are many filters available to help users find events more easily: Groups, Departments, Sponsors, Event Type and Place Type. None of them are required on event listings, but they can help users find events more easily, so we encourage you to make the most of them. For information on how to use them in a consistent manner across campus, please see Calendar Filters.