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Graphic Identity Standards

We know Mizzou when we see it.

We know the historic Columns on Francis Quadrangle. We know the friendly face of Truman the Tiger. We know the symbols and the colors that shout “Mizzou” as loudly as a stadium cheer of “M-I-Z!”

The University of Missouri’s graphic identity is designed to convey a sense of the university’s mission, character and style. It represents the traditions and values of Missouri’s flagship university.

When used consistently and cohesively, MU’s official logo, colors, typefaces, photos, letterhead and other elements reinforce a distinctive university image and depict a strong, unified institution.

University communicators and external marketing consultants contracted by MU are required to follow the graphic identity in all communications.