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4.0 Typography

Elegant typography is an essential component of Mizzou’s visual identity.

Fonts are powerful brand tools that influence how others see us. When used thoughtfully, typography helps us communicate in a strong, clear voice. Our official typefaces were chosen for their versatility and flexibility.

Just like the other elements of our graphic identity — the MU logo, color palette and supporting graphic elements — our typefaces, used consistently, help support the overall Mizzou brand.