2.4 Tiger Head Do’s and Don’ts
- Always request permission to use the tiger head spirit mark by contacting the Division of Marketing & Communications at firstname.lastname@example.org.
- Give appropriate visual weight to the spirit mark in relation to the university logo and/or signature. It is a secondary graphic element and should not be the primary focus.
- Make sure to use the correct version of the tiger head. The stand-alone tiger head (not encased in an oval) is the spirit mark and may be used by campus units as approved by Marketing & Communications. The tiger head within an oval is the Mizzou Athletics mark and may be used only in athletics communications.
- Think about the audience when using the spirit mark. The tiger head makes sense for student-facing communications but not for those with a research focus, for example.
- Contact the Office of Licensing & Trademarks at email@example.com for permission to use the tiger head spirit mark on products for resale or giveaway.
- Use the tiger head in place of the stacked MU logo (e.g. in a unit signature)
- Use the athletics mark without express consent from Mizzou Athletics (it may be used only on athletics-related materials)
- Use unlicensed vendors to reproduce the tiger head mark. Visit licensing.missouri.edu to see a full list of approved vendors.
- Create any form of alternative stationery featuring the tiger head mark. Always use official MU stationery (see section 5).