1.0 The Mizzou Logo
Our logo is the anchor of our visual identity.
Mizzou’s official logo — we call it the stacked MU — works in harmony with our name to graphically represent our university both on and off campus. It acts as a visual autograph and a symbol of pride.
Consistent, correct use of our logo allows individual entities that make up our university to benefit from the power and recognition of the overall MU brand, while simultaneously helping the university as a whole benefit from the reputation of its outstanding programs.
Our logo is, and always should be, the most consistent component in our communications.