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1.5 Incorrect Logo Use

For maximum impact and overall consistency, it is important to protect the integrity of the logo. Always use original artwork obtained from the Division of Marketing & Communications (identity@missouri.edu).

Avoiding Logo Misuse

  • The stacked MU logo must have a clear zone area around it equal to 1/3 the logo’s width to allow maximum legibility.
  • Do not place elements near or on top of the logo.
  • Do not use the MU logo as a watermark or print anything on top of the MU logo.
  • Do not redraw the logo.
  • Do not stretch or distort the logo.
  • Do not alter approved colors.
  • Do not combine the logo with other graphics or logos.
  • Do not add animation or motion effects to the logo.

Examples of incorrect logo use

Incorrect logo use examples