1.3 University of Missouri Signature
The university’s signature is a combination of the stacked MU logo and the official school wordmark, which is the name “University of Missouri.”
The signature is part of a coordinated visual identity that includes consistent use of the MU logo, colors and typefaces. It must be used in print and electronic communications as well as promotional materials, such as banners and stickers.
The proportional relationship between the stacked MU logo and the wordmark may not be altered. The stacked MU logo must always appear to the left or centered above the wordmark. It may not appear to the right or centered below the wordmark.
The wordmark is composed in the typeface Janson Text. The spacing between the letters and between words has been adjusted for maximum effect and should not be altered.
Do not attempt to re-create any part of the signature, including the wordmark. Rather contact the Division of Marketing & Communications at firstname.lastname@example.org to request original artwork files.
When the MU signature is placed on a black or dark-colored background, the wordmark should be white. When the signature is placed on a field of MU Gold (see section 3.1), the wordmark should be black. The stacked MU logo must always have a white outline when the signature is placed on a background other than white.
When the MU signature must be printed in one color, follow the same guidelines, using the 1-color version of the stacked MU logo.
Maintain a clear space equal to 1/3 of the width of the stacked MU logo around the entire signature. Other design elements, such as text or illustrations, should be placed outside the designated clear space. In addition, page trims and fold lines may not fall within the clear zone.
The minimum size requirement for the stacked MU logo (.1875" wide) must always be preserved. The minimum width of the horizontal signature is 1.6035" in print or 204 pixels on the Web. The minimum width of the vertical signature is 1.3536" in print or 176 pixels on the Web.